DATE
27/03/2024
Instantly
Bringing fans and creators closer together.
Mobile
SaaS
Services
Web design & Web development & Mobile Development
Category
Mobile Web
Client
© Future Software Development B.V.
Introduction
Instantly helps eliminating the noise and brings fans and creators closer together through timely notifications. Currently, social networks are an outright mess when trying to stay up to date with your favourite creator. Instantly aims to converge these networks into one focused stream of information. Making sure so called “Super fans” are the first to know. To support this, Instantly needed a user centered experience, a sleek design and a future proof build.
Challenge
Invoke the feeling of connection, being the first to know and exclusivity while staying accessible to all.
Deliverables
With some fresh wireframes we were able to direct the content more towards their reimagined company vision. The style direction defined the visual approach for the website to come. And with some helpful UI updates we were able to jack the quality up-to-par with competitors, and even beyond. Helpful and characteristic illustrations were the cherry on top.
Brand Design
With a logo and some colors as a starting point, we decided to embrace the existing dot in the logo as a center piece for our concept. The red dot is reminiscent of a notification badge. The red color stands for the beating heart of the fanbase, portraying the excitement of a super fan. With warm tones complimenting the red to provoke an overall warm and inviting feeling. All elements coming together around the idea of community, curiosity and exceptional experiences
Deliverables
As a foundation we created a brand concept, provided an insight into their target audience, constructed wireframes before visually designing the screens. We built the apps in React Native running smoothly on Android and iOS. We updated the back-end and back-office for Instantly to ensure a future proof codebase.
Result
Instantly supports both iOS users as well as its Android counterpart because our development team built the app using React Native. Improving the initial codebase to a more advanced and flexible nature. An entire native design system of styled components was implemented from the ground up, making this project a flagship of our team's efforts.
Full Stack
Laravel has been our choice as a PHP Framework as the foundation for the back-end. This enabled us to ensure a performant, secure and flexible back-end. One of our favourite APIs to use during this project was OneSignal, helping to implement the perfect notification solution Instantly needed. Analytics and data is tracked and consumed easily to make data backed decisions.
