Copyhub.
An all-in-one platform for copywriters.
Summary
Copyhub was built to help a community of copywriters with a range of problems they experience in their professional working life. Firstly, Copyhub used a suite of micro-tools to provide the copywriting audience with value, whilst learning more about their problems and frustrations. Once the team had identified a significant problem, they launched a more advanced portfolio builder to help copywriters further, and monetise from the community.
What they said about our delivery
We have over 10,000 success stories, this is just what one had to say.
“Thanks for putting CopyHub together. This site allows me to do function so easily, almost like doing a crossword puzzle before I head to work. I really love it, and I’m glad it exists!”
Pruthvi Das
Power User, Copyhub
Branding
With the brand associated with copywriting, it was important to align the look and feel with this craft. As such, we kept the brand incredibly simple, opting for an easy to understand name in “Copyhub” that immediately tells the user this is a hub for all things copy.
Colour Palette
With the craft of copywriting all about writing, it was important to keep the colour palette writer friendly, meaning dark text on white background. Additionally, we focused on neutral colours that aligned well with the practice of writing.
Typography
Copywriting has some incredible history, and so we wanted to incorporate that by using a showcase Serif font that exudes class and character. Additionally, to ensure all text was legible we used a clear Sans-serif font for all body text.
Project 1 - Copyhub.co.in
The first part of the project consistent of building a set of micro tools under one roof (hub). Each tool was build to solve a unique problem expressed by the copywriting community. Firstly, a practice tool to help copywriters practice more. Secondly a job aggregation board to help copywriters find work. And lastly a portfolio link shortener to make portfolio links shared with potential clients look more professional.
Web Application
As each tool was unique we split them up into separate tabs, whilst ensuring they were all in one hub and easy to navigate between, as users who find value in one tool may find value in another.
Create Profile Overlay
With most copywriters using personal email accounts for business, the method of Google sign up was both suitable and simple.
Welcome Overlay
To better educate users on how to use the initial practice tool we created a simple welcome overlay. This serves as a way to help users get the most out of the tool, and discover the benefits to them.
Dashboard
We opted for a simple but immersive user experience with the practice dashboard, allowing users to view the prompt of the week, latest submissions, and easily submit their own copy.
Submit Copy
With the focus on practicing copywriting, it was important for users to have an incredibly simple, clean, and clutter free writing experience, that way the only focus was on writing.
Jobs Board
The job board tool incorporated a similar design to the practice tool, but with a focus on generating leads via an email sign up.
Portfolio Link Shortener
Lastly, the portfolio link shortener incorporated a design based on the new project, as the problem being solved overlapped.
Project 2 - Copyhub.me
After speaking to other copywriters another recurring problem within the community began to appear, in that copywriters were using Google Drives to share their portfolios with clients. Now although this works, it’s not the most professional look when sharing your work with a client. As such we helped Copyhub expand their product by creating a tool that allows copywriters to build their own online copywriting portfolio.
Website
With the product being more advanced than the previous micro-tools, it was important to create a landing page in full to demonstrate what the product is, how it works, and the benefits of using it.
Copywriting
It was a little nerve-racking creating copy for an audience who create copy for a living, so our work here had to be good. To do this, we kept the copy as direct as possible, illustrating exactly what this is, and what they get out of using the product (e.g. the outcome of getting more clients by creating a portfolio that actually impresses clients they share it with). Thankfully we received great feedback from the copywriting community about our copy, and how clearly it resonated with them.
Landing Page
The landing page page design was kept as simple as possible, as the real focus was on the copy. However, we included supporting images and illustrations to further enhance our message, whilst showcasing the product.
Waitlist
A waitlist was added to prevent mass user onboarding, and to instead learn as much as possible from early users, helping the team improve the product and experience for future users.
Web Application
The web applications focus was simplicity, as copywriters are not typically technical savvy people. As such we made the process as similar as possible to other profile builders that users would be familiar with, such as Facebook or Instagram.
Login
Portfolio
Each users unique portfolio had to be as neutral as possible, that way it was all about their work. Additionally, as this is about copywriting we added a header for users to populate and use to convince potential clients.
Work
Each piece of work on a users portfolio would then have a unique page in which to showcase the work in full. Here it was about incorporating copy with images, as although showing just text is an option, showing the copy you’ve created in its final format adds credibility, such as showing a screenshot of the copy you created for a website or email campaign.
Add Project - Step 1
The process of adding new projects was kept incredibly simple as to minimise confusion for users.
Add Project - Step 2
Add Copy
Finally, although most of the copy created by users would have already been created and then transfered to Copyhub, we found it important to provide a great writing user experience, as this is where users care and attention lays.
General Settings
About Settings
Lastly, with users creating profiles and showing them to clients, it was important for them to inform clients about themselves and their specialities.
Conclusion
What started as a set of micro-tools to solve a few key frustrations copywriters experience on a regular basis, has now flourished into a full-scale SaaS application that copywriters use to host what’s most important to them… their work.